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Communications

Website and Social Media

Website refreshed and updated on a regular basis. Facebook, Twitter and LinkedIn presence increased and linked to website and divisional newsletters. This has allowed better use of advice and intelligence and is helping broaden organisation reach.

Newsletters

Weekly newsletter, 5 divisional newsletters (NZAAA, NZHA, Training & Development, Engineering & Supply and UAVNZ), specific purpose newsletter mail-outs (e.g. SMS, Fatigue, Conference, scams).

Networking with members

Industry conference, divisional meetings, and end of year parliamentary function.

Press releases and articles

A number of press releases were issued and comments made/interviews given (radio, newspaper and TV) on subjects including CAA Act review, CAA restructuring, CAA behaviour enquiry, CAA and industry relationships, aviation accidents, Aviation Conference week, 70th Anniversary of NZAAA, Aviation NZ Awards, NZAAA Awards, fire fighting, down to the wire, UAVs, pilot recruitment and pilot shortages. Presentations on Aviation NZ were given to organisations including ASPA and RAeS NZ.

Successes

17,258 unique visits to website (12 months ended 19 November)

Combined Facebook, Twitter and LinkedIn following of 1347 (1115, 2018). CE has 827 LinkedIn followers (704, 2018)

Weekly newsletter circulation 1471 with 30% opening (50%+ member opening).

Divisional newsletters - very specific circulation but 65%+ opening

Website and newsletters reformatted for easier access by mobile devices

New Zealand Aviation stand at ASPA Conference in Christchurch June

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Phone: +64 4 472 2707
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